Digitally delivering better mental health
Wellmind Health provide clinically proven digital courses for better Mental Health. Available for over 10 years, the Wellmind product suite remains both effective and highly regarded, the brand had stagnated over time as the product suite had expanded. We were challenged to help them position themselves and stand out against a wealth of emerging, noisy brands in this space.
We renamed the company and focussed on creating a strong B2B proposition, but maintaining appeal for the individual user. We created a bright, playful identity to convey optimism while acknowledging the complexity and difference between individuals. Simple geometric shapes punctuate illustrations and symbolise the significant and repeated steps through the journey toward better mental health, no matter the individual challenges faced.
Our presentation materials followed a robust frameworks, with decks modified for specific audiences and objectives. Playful animations build upon the brand assets and provided a light, warm touchpoint on which to base sales activity.
Ⓒ NOAH CREATIVE LTD 2021