Mean Broadcast
Exclusively Eurosport
The Challenge
Mean Broadcast is a leading media Sales house, exclusive partners of Eurosport in the UK. In an increasingly cluttered and distracted world, we were challenged to keep the Mean Broadcast offering in the front of clients minds and to maximise the opportunity for both in person communication and conversion. Much like professional sports, media sales is a fast moving industry driven by (rather repetitive) statistics. In order to cut through the noise we needed to reflect the emotional connection that sports fans feel, presenting content as more than numbers.
Services
BRANDING
PRESENTATION DESIGN
BROCHUREWARE
Branding
We refined the existing brand assets and palette to ensure they worked harmoniously with Eurosport materials while retaining their own identity, and developed iconography to work as signposting throughout their wide ranging and varied materials.
Collateral
Drawing on our experience in the publishing industry (a long story, we'll tell you later),
we created robust and flexible frameworks for physical and electronic brochureware.
Presentation Design
Our presentation materials followed a robust frameworks, with decks modified for specific audiences and objectives. Playful animations build upon the brand assets and provided a light, warm touchpoint on which to base sales activity.
